Women’s wear | Souvenir
Souvenir is a brand owned by the Souvenir Clubbing company which produces womenswear since 2011. The brand was launched in the early 2000s as a brand of menswear. It was then taken over by a new corporate team which decided to change direction and engage in a new ready-to-wear business model.
Souvenir is a brand devised for the active woman, a woman who works, travels, spends time outdoors, yet one who pays great attention to detail.
A woman who throws herself into her everyday activities, who wants to feel special and therefore seeks those details that make the difference in what she wears: Souvenir was set up for this type of woman, one who is not extremely young, never excessive, who loves to feel special, and is always at ease. Various fabrics are used in the collection, both plain coloured and patterned. Colour is always skilfully used, to create garments that can be mixed together to allow the customer to create her own style.
Incessant research into materials and shapes, along with constant contact with the latest trends ensure the Souvenir collection is always fashionable. Souvenir does business in the high quality fast-fashion industry. This is a new concept, which focuses on the qualification of suppliers and on the impeccable selection of the supply chain, both upstream and downstream. The majority of suppliers are Italian, and they are required to comply with strict quality standards. Distributors are also carefully selected, guaranteed by the allocation of exclusive sales areas. This strategy is based on trust and mutual respect, which means it is unnecessary for Souvenir to have its own production centres, thanks to the various agreements entered into with the factories.
Web / www.souvenirclubbing.net
Where / Via dei Cardatori, blocco 1 - 40050 Funo di Argelato (BO)
Phone / +39 051 6647443
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